SHOREDITCH

Reminiscent of the Shoreditch area of London which has also developed into a popular district for boutique hotels, transformed old breweries, shops, galleries, bars and restaurants.

The name and brand emerged from this similarity and the Shoreditch personality developed into a quirky distressed bowler hat, supported with London style old brick walls adorned with custom graffiti graphics of the Kray brothers, hanging boxing gloves retired on the wall, and old street and way finding signs.